SquidKids Logo

So excited to reveal to you our SquidKids logo! As you saw from one of our earlier posts we have been working on the logo for a while as we wanted it just perfect; the font, the colours and the splashes!
It is a very colourful busy logo - but that is exactly what SquidKids is :)

We hope you like it! xxx

Meetings....

A little round up; Website is finished but not fully completed - you know how it is; still a few details for perfectionists like ourselves to be totally satisfied with it! But it is looking good. We plan to launch the website to the public around July 2014 to coincide with the products being available in store... :)

Had our first meeting with Harrods last week. It was very positive and they really liked SquidKids. Only problem is where it would sit in their store as we are not a high end luxury brand.. But it was positive so lets see.... More meetings lined up this week with high street stores so fingers crossed!

Do excuse the poor quality picture - but do you remember the scene from the wonderful Mary Poppins Walt Disney film when she keeps pulling all sorts out of her bag? Well Viviane and I giggle that when we go to meetings we are like Mary Poppins - the products and ideas just keep coming out of the bag and sometimes it's a bit much...! Passion over bubbling ;-)

Wish us luck! xx

SquidKids Filming Day

                                                                                                              Two of our gorgeous acting crew

                                                                                               Being super innovative

                                                                                                               Film Crew

                                                                                    One of the runners filling up the waterbombs..!

On Saturday we shot our SquidKids promo film with the help of Spritz and Simplo. We were ever so lucky that Jane of Highbourne House in Guildford allowed us to use her beautiful home for the day, especially as it is also a very popular bed and breakfast - it was the perfect location.

I think we were dreaming when we thought we could tell 11 children what to do for the day...! Our script pretty much went out the window and we had to improvise, and what fun it was! The weather also decided it would rain for most of the morning and early afternoon - so we had the children playing in the rain... Thankfully their parents were obliging.

The feedback about the SquidKids collection was so positive and reassuring which was so nice to hear. We are absorbed by it every day so sometimes ones judgement gets clouded. Fresh eyes and minds viewing your products is key and the response was so wonderful it made our day.

Biggest thanks goes to the wonderful children and their parents - we couldn't have done it without you!!

Squidders xx

P.S sorry you were probably hoping to see some of the designs.. That would spoil the surprise! :)

SquidKids Logo

As we all know the Logo is super important to whole look and feel of the brand. We are working with Spritz Creative (we have worked with them before on SquidLondon's new re-brand) and we have finally made a decison on our Logo. The font was the easiest bit - but the colours and graphics always throw a spanner into the works! You will see the picture of the Spritz team above painfully (so to speak) trying to find the right colours that we all agreed on. Pantone colours are tricky things sometimes..!

Squidders xx

P.S. Can't wait to show you the logo!!

Business Trip

                                                                                                                                         Silk Screen Printing - Our Printing Studio    

                                                                                                                 Typical Chinese Business Lunch

                                                                                           Lunch With Our Quality Controllers - Hong Kong

                                                                                                                                              Hong Kong  

                                                                                 The Squidders in Hong Kong with an old University Friend

 
Apologies! It has been rather hectic, you know building a new brand and all ;-)

We recently got back from a business trip to Hong Kong and China. We always enjoy these trips as it is super important to solidify our business relationships and also friendship. We have been working with some of our contacts now for over 5 years and you build up a lot of trust and mutual respect for one another. We visited our new clothing factory where we will be making the kids clothing and our new boot factory too.

It is always very humid and overcast in October - so you don't ever feel like you get any fresh air which is the hardest part. Whilst we were in Hong Kong we were fortunate to meet up with an old friend who we went to The London College of Fashion with us - he lives in Hong Kong and is just setting up his own Womenswear label - super exciting!

Enjoy the pics!
Squidders xx